Ben Rains looks at the NBA’s booming business as the Finals heat up, diving into everything from television ratings and its social media growth to the league’s continued expansion in China.
(0:35) - NBA Finals Ratings Overview
(3:40) - Regular Season TV Ratings
(5:25) - Youtube TV Sponsorship
(8:30) - Jersey Patches and Brand Sponsorship
(12:40) - NBA’s International Growth
(21:00) - Episode Roundup: Podcast@Zacks.com